How to Fix What Copilot Says About You
Microsoft describes Copilot as searching the web and citing its sources for its responses — which makes fixing what those sources say the lever we actually control.
Microsoft also offers a privacy request path built for people without a Microsoft account, though it doesn't confirm this covers content generated about a third party. Here's what actually works.
Quick overview
- Microsoft describes Copilot as searching the web and citing sources for its answers — here's how that works.
- Fixing the cited sources is the lever we actually control, plus in-product feedback and a privacy request as backup — here's the exact process.
- Microsoft's non-account privacy request doesn't clearly confirm it covers content about a third party — here's what that means for you.
- Flagging a Copilot response — via "Give feedback" or the flag icon — is treated by Microsoft as a quality signal, not a commitment to correct or remove that specific answer. More on what that does.
How Copilot actually generates answers about you
Microsoft's own support documentation describes it plainly: "Copilot searches for relevant content across the web and then summarizes the information it finds to generate a helpful response. It also cites its sources, so you're able to see and explore links to the content it references."
Unlike Google's Gemini, which explicitly says "not all responses include related links or sources," Microsoft's documentation doesn't describe an equivalent no-citation mode for Copilot. That doesn't mean every single answer is guaranteed to cite a source — Copilot's underlying model has its own trained knowledge too — but Microsoft consistently frames the mechanism as web search with citations, not a mix it calls out separately.
This matters directly for fixing a bad answer: since Copilot's answers are built from whatever pages its web search pulls in, correcting or suppressing those specific pages is close to the entire lever, not one option among several.
How to fix what it says about you
Since Copilot's answers are built from cited web sources, fixing what it can cite is by far the most direct lever — in-product feedback and Microsoft's privacy request exist, but they're secondary.
- 1
Audit what Copilot currently says
Ask Copilot directly about your name or business and review the cited sources linked below the response.
- 2
Fix the underlying web sources
Since Microsoft describes Copilot as searching the web and citing its sources, correcting or suppressing the cited source content is the lever we actually control — and the one with the most direct effect.
- 3
Give feedback on the specific response
Click "Give feedback" in Settings, use the flag icon below the response, or long-press it and select "Report" — Microsoft treats this as a quality signal, not a commitment to a specific action.
- 4
Submit Microsoft's non-account privacy request as backup
Microsoft offers a privacy request path built specifically for people without a Microsoft account — a real channel, though it doesn't confirm this covers Copilot-generated content about a third party.
If it doesn't stick
Microsoft's non-account privacy request path is more explicitly built for people without an account than most other AI platforms offer — but the page describing it stops short of confirming it covers content Copilot generated about someone who isn't the requester. Microsoft also doesn't publish a fixed response time for it.
Because Copilot re-searches the web on each new question, correcting a source today doesn't guarantee tomorrow's answer stays fixed — a different page saying something similar can get pulled in as a citation later, especially on a topic that keeps generating new coverage.
That's exactly why this isn't a one-time fix, and exactly where we come in: we monitor what Copilot cites about you and keep correcting the sources behind it, so an unwanted citation doesn't quietly reappear.
Common questions
Does Microsoft have a way to just delete what Copilot says about me?
Microsoft has a privacy request path specifically for people without a Microsoft account, separate from its account-holder tools. But the page describing it doesn't confirm whether it covers content Copilot generated about a third party, and Microsoft doesn't publish a guaranteed outcome for these requests.
Does correcting a website actually change what Copilot says?
Yes, in most cases — Microsoft's own documentation describes Copilot as searching the web and citing its sources for its responses, and doesn't describe a separate no-citation mode the way Google does for Gemini. Fixing the pages Copilot draws from is the most direct lever available.
Can I stop Copilot from ever mentioning me?
No — there's no blanket opt-out from being discussed. Microsoft's documented options are about correcting a specific response, flagging it via feedback, or requesting a privacy review through its non-account privacy path — not excluding a name from Copilot's results entirely.
Is reporting a Copilot answer the same as reporting a URL to Bing search?
No — they're separate systems. Copilot's in-chat feedback only flags that one generated answer. Bing has its own, separate "report a concern" path for a URL showing up in search results — though Microsoft is upfront that reporting a concern "will not necessarily result in removal" and limits removal "to a narrow set of circumstances," so fixing or removing the source page remains the more reliable route either way.
How long does a Microsoft privacy request take?
Microsoft doesn't publish a fixed processing time for its non-account privacy request path. Treat it as a genuine but slow channel — it's built specifically for people without a Microsoft account, though it doesn't confirm coverage for Copilot-generated content about a third party.
Related
Also want to know what ChatGPT, Gemini, or Perplexity say about you, or what shows in Google's AI Overviews or Grok? See our ChatGPT, Gemini, Perplexity, AI Overviews, or Grok correction guide, or the full AI Reputation Repair service.
Since Copilot's answers are built from cited sources, we treat source correction as the primary fix here, not a backup plan — its in-product feedback and Microsoft's privacy request are a secondary layer on top of that.
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See what Copilot says about you.
We'll audit every citation, fix what's fixable at the source, and file Microsoft's privacy request as backup.
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