If it won't come down, it won't rank.
When content can't be deleted from the source, we go directly to Google. Using removal requests, DMCA filings, and legal demands, we force harmful URLs out of the search index entirely.
Quick overview
- We use Google's own removal tools, DMCA, and legal channels — not just one method. See every channel.
- Google's Removals tool and a DMCA request are both free and self-serve — worth trying yourself first. See what to expect.
- Coverage isn't limited to Google — we also target Bing, Yahoo, and AI-powered search tools.
- Send us the URL and we'll tell you within 24 hours which channel gives the best chance.
Our approach
Free tools first, a permanent fix when it's not enough
Google's own Removals tool and, where it applies, a DMCA request are both free and self-serve — worth submitting directly before anything else, since the Removals tool can hide a URL from search within a day or two. The catch is durability: without a permanent fix at the source, like a noindex tag or the page coming down entirely, that hide is temporary and the URL can resurface once the tool's window lapses.
If a direct submission gets denied, doesn't clearly qualify, or the URL keeps reappearing, that's usually where we step in — matching the URL to the removal category Google will actually act on, and working directly with the site or its host for a permanent fix at the source instead of a temporary hide.
Not sure if a specific URL even qualifies for removal? Our free removal assessment tool gives you a quick read before you submit anything to Google.
What we do
Google Search Console removal
Temporary removal tool submissions for outdated or sensitive content, followed by permanent solutions.
DMCA copyright takedowns
If your content or images are published without permission, we file DMCA requests that force removal.
Bing & Yahoo de-indexing
We cover all major search engines, not just Google, ensuring comprehensive removal.
Legal content removal
When content is defamatory or illegal, we escalate with formal legal demand letters that compel compliance.
Outdated content removal
Google's outdated content tool used to remove cached versions of pages that have been updated or deleted at source.
AI index removal
We also target removal from AI-powered search tools like ChatGPT web browsing and Perplexity.
What we don't do
We won't file a DMCA claim against content that isn't legitimately ours to claim, or misrepresent a request to force a removal that doesn't actually qualify — fraudulent takedowns are illegal, and Google actively watches for the pattern.
- Promise a specific timeline, since Google controls that process, not us. And a Removals tool submission on its own is a temporary hide, not a permanent fix — if the goal is a URL that stays gone, we'll always flag when a source-level change is needed too, before treating a case as resolved.
Common questions
Does removing a URL from Google delete it from the website itself?
No. De-indexing removes a page from Google's search results — the page can still exist at the source unless it's also taken down there. For content we can't get removed at the source, de-indexing is how we stop it from showing up in a name search.
If a URL is de-indexed from Google, is it gone from Bing too?
No — Bing runs a completely separate index with its own reporting process. Microsoft's own support guidance is blunt about it: "Reporting a concern will not necessarily result in removal of a URL from search results," and it points people back to the site that published the content as the real fix. Clearing Google has zero effect on what Bing, or any other search engine, still shows.
What's the difference between de-indexing and a DMCA takedown?
De-indexing hides a URL from Google's search results. A DMCA takedown is a copyright claim that can get the content removed at the source entirely (or force Google to drop it from the index as a result) — it only applies when there's a copyright basis, such as unauthorized use of your photos or writing.
Does this cover search engines besides Google?
Yes — Bing and Yahoo have their own removal tools and we file requests with those separately, since de-indexing on Google doesn't automatically apply anywhere else. We treat this as comprehensive removal across all major search engines, not something that stops once a URL is out of Google's own index.
Can you de-index something from AI tools like ChatGPT or Perplexity?
We can request removal from AI tools that browse the live web, since they generally reflect what's currently indexed and crawlable. Coverage is more limited and less predictable than traditional search de-indexing, since these tools don't have a standardized removal process yet.
Related
Specifically dealing with a negative news article or press coverage? See our dedicated News & Article Removal page — including site-specific guides for Law360 and Courthouse News Service.
Start today
Have a URL you need gone?
Send us the link. We'll tell you within 24 hours which channel gives the best chance of removal.
We pair Google's own removal categories with a permanent source-side fix in the same request — not a temporary Removals tool submission that quietly expires in six months.
Get my confidential assessment