AI reputation
AI Reputation Management
People ask ChatGPT, Gemini, Google's AI Overviews, and other AI tools about you. Their answers can be outdated, one-sided, or wrong.
Last checked: October 2026
Quick overview
- AI tools can't be edited or deleted from outside, so the work is correcting the sources they draw from and strengthening accurate, current content.
- There are two services: the AI Reputation Audit, which shows what six AI tools say and where each claim comes from, and AI Reputation Repair, which corrects the sources.
- Google rankings and AI answers are separate, so fixing one doesn't automatically change the other.
- Corrections can take a while to show up, and no date can be promised.
Why AI answers about you can be wrong
AI assistants summarize what they find. When someone asks about your name or your business, an answer can draw on articles, reviews, directory profiles, and public records.
- An old news story that has since been corrected, while the original is still indexed.
- A thin or inaccurate profile on a directory site.
- A review that ends up defining how your business is described.
An AI answer isn't a page you can ask to be taken down, and outsiders can't edit what these tools say about a person. Each tool has its own feedback or correction options, covered in the platform guides.
What the work involves
Because the tools themselves can't be edited from outside, the work happens on the sources behind them. We find out what each tool says about you and where that likely comes from, correct or suppress what's wrong, and strengthen accurate, current content.
It's the same discipline as search suppression, aimed at a different target. Google ranks pages, while AI tools summarize them, so fixing one doesn't automatically fix the other.
If the wrong claim traces back to something removable, such as a fake review or a policy-violating post, that's the more direct route and worth ruling out first with Content Removal.
AI Reputation Audit
Checking what ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot, and Grok say about you, tracing each claim to its source, and sorting what can be corrected from what can be balanced with stronger content.
AI Reputation Repair
Correcting how ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot, and Grok describe you or your business when the underlying sources are wrong or outdated.
By platform
Each tool has its own correction options. See how it works for Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, or Grok.
Free tools
Not sure what's currently showing up for your name? Run a free reputation scan to see what's already ranking, or check a specific page with our free removal assessment tool.
Common questions
Will fixing my Google results also fix what AI says about me?
Not automatically. Google rankings and AI answers are separate, so an improvement in one may or may not show up in the other.
How can I see what AI tools say about me?
The AI reputation audit checks what ChatGPT, Gemini, Google's AI Overviews, Perplexity, Copilot, and Grok say about you or your business and traces each claim to its source. A short check comes free with the confidential assessment.
Where should I start if an AI tool is saying something wrong about me?
Start by finding out whether the claim traces back to a source you can act on, such as an outdated article, a review, or a directory profile. If that source can be removed or corrected, that is the most direct fix. If it can't, the work shifts to strengthening accurate, current content, which is the focus of AI reputation repair.
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