How to Remove an Amazon Review

Amazon reviews carry outsized weight in a buyer's decision, but Amazon removes a review only when it violates its Community Guidelines. This page covers the reporting process and its limits.

Researched: October 2026

Quick overview

  • Amazon says only reviews that directly violate its Community Guidelines are considered for removal. A genuine negative review stays up.
  • It has zero tolerance for reviews designed to mislead or manipulate customers, such as paid reviews or reviews from competitors.
  • You can report a review with the Report button, or email [email protected] for a more documented case.
  • Amazon hasn't published a fixed timeline and often doesn't explain why a report was denied.
  • Seller feedback follows different rules from product reviews.

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What actually qualifies for removal

Amazon says only reviews that directly violate its Community Guidelines are considered for removal, and that it has zero tolerance for reviews designed to mislead or manipulate customers. The types of review it says it doesn't allow include:

  • From someone with a direct or indirect financial interest in the product
  • From someone with a close personal relationship to the product's owner, author, or artist
  • From the manufacturer, posing as an unbiased shopper
  • Multiple negative reviews of the same product from one customer
  • Written in exchange for payment or other compensation
  • A negative review from a seller on a competitor's product

How to report it yourself

This costs nothing but time, and it's the correct starting point even if you plan to bring in help for building a stronger documented case.

  1. 1

    Report it from the product page

    Select Report below the review on the product detail page, choose the reason from the popup, and submit. It is fast, but you only pick a reason from a list.

  2. 2

    Email Amazon with the details

    For a documented case, email [email protected] with the ASIN, the review's URL, the reviewer's account name, the location of the content, and the guideline you believe it violates. If someone offered compensation to create, edit, or remove a review, use Amazon's Report Review Compensation form instead.

  3. 3

    Wait for Amazon's decision

    Amazon hasn't published a fixed timeline and often doesn't explain its reasoning either way.

If you're an Amazon seller and believe a competitor has attacked your product, report it from Seller Central. Open Help, select Get Support or the Account Health Dashboard, choose Report Abuse, select the violation type, and submit the details.

Seller feedback follows different rules

Feedback about a third-party seller is separate from a product review. Amazon says it can remove feedback that isn't about the buying experience or that violates its guidelines, such as product reviews, pricing comments, promotional content, personal information, or offensive language.

Seller feedback can't be edited, only removed, and only by the customer who left it. Once removed, that customer can't post new feedback for the same transaction.

Notice: A name showing up on a review site like this one often shows up elsewhere too. You can search your name across public sources with our free, confidential tool.

If both reports are denied

Amazon relies on Section 230 protections and generally doesn't act as a referee between a business and a reviewer, so even a documented report can go unresolved. The ability to compel removal through court is limited by those same protections.

When a review is genuine and doesn't clearly cross a guideline line, removal usually isn't realistic. The alternatives are building up recent, genuine reviews and, where the review shows in Google, search suppression.

What we don't do

We won't post fake reviews, or pay for them, to push a negative one down, and we don't promise removal. Amazon decides, and it considers only reviews that directly violate its Community Guidelines.

Common questions

Can I get a negative Amazon review removed just because it's unfair?

No. Amazon says only reviews that directly violate its Community Guidelines are considered for removal. A low rating tied to a genuine experience, even a harsh one, isn't grounds on its own, and Section 230 generally protects platforms from liability for what users post.

What if the reviewer never actually bought the product?

That can support a case that the review isn't genuine, but it isn't an automatic removal. Report it and give as much detail as you can about why you believe it isn't a genuine purchase experience.

What if a competitor posted a fake negative review?

Amazon's guidelines don't allow a negative review from a seller on a competitor's product. Use the Report button, or email [email protected] with the ASIN, review URL, and reviewer account name. Amazon still has to be convinced the reviewer is a competitor, and sellers can also report competitor attacks through Seller Central.

Can legal action force Amazon to remove a review?

It's difficult. Amazon relies on Section 230 protections and generally doesn't act as a referee in disputes between a business and a reviewer, so the ability to compel removal through court is limited. An attorney can assess whether your specific case has real legal options.

How long does Amazon take to review a reported review?

Amazon hasn't published a fixed timeline for either reporting path, and it often doesn't explain why a report was denied.

Do I pay if the review isn't removed?

Our removal services are no-removal, no-fee: you're invoiced only once we achieve the removal defined in your Service Agreement. Search suppression is billed for the work performed.

Related

Dealing with a review on a different e-commerce platform? See our Trustpilot or Sitejabber removal guides, or the full Review Removal & Suppression service. If a review stays up, search suppression moves it down, and Google De-indexing covers pages that shouldn't appear in Google at all.

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