How to Remove a G2 Review

G2 removes a review only when it's fake or breaks its Community Guidelines, not because of its tone or because it's anonymous. Here's which reviews qualify and how reporting works.

Researched: October 2026

Quick overview

  • G2 removes reviews that are fake or break its Community Guidelines, not because of tone, placement or anonymity.
  • You report a review for free from the three-dot menu with "Report a Concern" and a detailed form.
  • Qualifying reasons include conflict of interest, plagiarism, confidential information, and experience older than two years.
  • G2 doesn't publish a decision timeline or an appeal route for a declined report.
  • A reviewer can ask G2 Support to remove their own review. If a report is declined, search suppression moves the review down in search results.

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What actually qualifies for removal

G2 says a review's tone, its place on the page, and whether the reviewer is anonymous or attributed don't qualify it for removal. A qualifying review falls into one of these:

  • Fake or inauthentic — no genuine firsthand experience
  • From an employee or direct competitor
  • Vulgar, harassing, or discriminatory language
  • Plagiarized, spam, or gibberish content
  • Confidential or proprietary information disclosed
  • Older than two years or insufficient product exposure

How to report it yourself

This costs nothing but time, and it's the right first step even if you later bring in help.

  1. 1

    Log in and find the review

    Log into G2.com and locate the review on your product page.

  2. 2

    Report a Concern

    Select the three dots in the top right corner of the review, choose "Report a Concern," and complete the form with as much detail as possible.

  3. 3

    Cite a specific violation, not just disagreement

    Tone, placement on the page, and anonymity alone don't qualify. Tie the report to a specific guideline violation, like conflict of interest or inauthenticity.

A reviewer can also ask G2 Support to remove a review they submitted. Removed reviews still appear in the reviewer's personal G2 account.

Notice: A name showing up on a review site like this one often shows up elsewhere too. If you'd like to see what's out there about you, our free scan takes about a minute.

If the report is denied

G2 doesn't describe an appeal route for a declined report. Each review reflects the reviewer's own experience and G2 can't verify everything it says, so a genuine, unflattering review from a real user usually stays up.

You can reply to it publicly, and search suppression moves it down in search results. We tell you which situation you're in before any work begins.

What we don't do

We won't post fake reviews, or pay for them, to push a negative one down, and we don't promise removal. G2 decides, and it says vendor spend doesn't influence moderation.

Common questions

Can I get a negative G2 review removed just because it's harsh or generic?

No. G2 says tone, where a review appears on the page, and whether it's anonymous or attributed are not grounds for removal. A qualifying review has to tie to a specific violation, such as conflict of interest, plagiarized content, or confidential information disclosed without authorization.

What if the reviewer is an employee or a direct competitor?

That's a conflict-of-interest violation. G2's guidelines don't allow reviews from a product's own employees or direct competitors. Select the three dots on the review, choose "Report a Concern," and describe the relationship with supporting detail.

What if the review is based on a short trial, not real product use?

Insufficient product exposure is a scope violation in G2's guidelines, alongside experiences older than two years. Report the review with "Report a Concern" and explain that the reviewer lacks the hands-on experience the review implies.

How long does G2 take to review a flagged review?

G2 doesn't publish a timeline for decisions, and it doesn't describe an appeal route for a declined report. Each review reflects the reviewer's own experience, and G2 can't verify or clarify what a review says.

How does G2 keep fake reviews from being published?

Automated checks run first, and reviews that raise concerns are examined by G2's Trust & Safety team. Reviewers verify their identity with a LinkedIn account, a verified business email, or a personal email plus a product screenshot, and reviews must reflect direct experience from the past two years.

Can the reviewer remove their own review?

Yes. A reviewer can contact G2 Support to request removal of a review they submitted. A review removed from the public site still appears in the reviewer's personal G2 account.

Can I reply to a review?

Yes. G2 lets vendors reply publicly to reviews, and G2 says vendor spend doesn't influence moderation outcomes.

Do I pay if the review isn't removed?

Our removal services are no-removal, no-fee: you're invoiced only once we achieve the removal defined in your Service Agreement. Search suppression is billed for the work performed.

Related

Also dealing with a Capterra review? See our Capterra removal guide, or the full Review Removal & Suppression service. If a review stays up, search suppression moves it down, and Google De-indexing covers pages that shouldn't appear in Google at all.

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